Risky not reckless branding, print and digital design for the ad sales division of Channel 4, the UK's most innovative television broadcaster.
We are proud to work directly with the 4 Sales team, the ad sales division of Channel 4, across their broad portfolio including: the Channel 4 portfolio, UKTV, BT Sport, Box Plus Networks and Discovery.
Our work includes branding, print design, digital design and event design. Take a look below at a sample of some of the vast diverse range of work we’ve produced since our company began.
Lockdown Learning Brandingget in touch
Lockdown Learning Powered by 4Sales, is a series of webinars designed to help media buyers and agencies deepen their knowledge during the 2020 UK lockdown.
We were chosen to bring their brand to life and find a unique voice and identity that would appeal to the target audience. Working on this branding project posed two main challenges; keeping the identity attached to the master 4 Sales brand, whilst giving the brand momentum so it stays fresh week on week as the webinars change.
Using a speech bubble really shows off the core values of the programme, sparking conversation and discussing insights whilst the restricted colour pallet made it feel educational and instantly recognisable as a brand.
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Whilst the lockdown has posed many challenges to usual marketing comms all over the UK. We have worked with 4 Sales on optimising their communication through cohesive design and flexible solutions.
We’ve produced weekly reports to demonstrate key statistics and illustrate changes in viewing patterns throughout lockdown. We’ve created internal brands that focus on team engagement and communication whilst reinventing their email newsletter and external communications to really show off what 4 Sales do as a brand. Not limited to these we’ve also branded and created a full cook book inspired by the new series of Bake Off: The Professionals which we flipped on its head and branded Bake Off: The Amateurs featuring bakes from 4 Sales’ very own team. Take a look for yourself.
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for every brief
Having worked with Channel 4 for some time now our design work is not limited to digital assets. We are proud that our work has spanned across a range of mediums.. even included some personalised Channel 4 aprons!
When we say we work on a range of projects, we weren’t joking! Take a look at these snazzy Christmas jumpers we designed for Channel 4 for Christmas Jumper Day 2019 in aid of Save the Children UK.
We add value to every project we work on, boosting our clients' brand
positioning and creating design work that sparks interest and conversation.
Our projects include identity design, website design and print design.
Take a look at some of our projects below.