4Sales Content Showcase

Brand development

The project began with a brand workshop, which guided the first stage of our brand development process whereby we defined the verbal brand and tone of voice.

We landed on a set of five values that underpin Content Showcase – exciting, unmissable, bold, appealing, and exclusive – as well as creating a set of straplines to communicate the brand’s voice and purpose.

It was important that we created a bright, engaging, and exciting brand. Inspired by old school TV, the brand design derived from imagery of content buffering and ‘glitching’. Content Showcase offers fast-paced content that is ‘unmissable’, so we played on this idea by utilising the concept of content buffering that creates suspense and excitement for each episode.

Utilising the ‘glitch’ design enabled us to stitch the content together in a way that is engaging for viewers. For each upcoming showcase, we update the colours to keep it fresh and relevant.

Alongside defining the verbal brand and designing the visual brand and logo, we also created animations, social assets, email newsletters, and both physical and virtual event branding.

Content Showcase has been presented by celebrities including Tom Allen, Jon Richardson, and Lucy Beaumont. The show has tripled its reach in comparison to the way in which 4Sales delivered its content previously, prior to the pandemic.