Absoluxe

Absolute luxury in the heart of Kirkby Lonsdale.

Brief
Brand Strategy,
Digital design,
Identity design,
Print Design

Bringing the vision of two companies into reality with a luxurious brand, accompanied by a fully integrated website with full booking engine.

 

Breathing the companies core values through all aspects of design, we were fully involved from the ideation of the company, through the initial naming process, core values and brand ethos, through to constructing the feel of the brand and a full roll out.

Brand development

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Building the Absoluxe brand was a fully collaborative and explorative process with all key stakeholders of the business. Absoluxe is a luxury set of 4 suites situated in the heart of Kirkby Lonsdale. The brand mark echoes building blocks which translates that everything Absoluxe do is built on absolute luxury – hence also the name choice.

 

The suites were created by two companies Majik House and Aqua Jade, Absoluxe needed to feel as luxurious as its offering but show off the core expertise of the parent companies. Creating a pattern out of the M and A of the parent companies gave us assets to work from when initially nothing existed for the company – it was a creative solution whilst the suites were getting built and started the Absoluxe personality off by sparking intrigue.

 

We opted for an opulent ‘wine’ burgundy colour for the branding which has translated throughout the brand right through to the door colours at the suites.

Digital Design

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The website is really a window into another world. The suites are designed around the ‘4 corners of the world’ therefore the suite pages needed to feel individual and encapsulate the user and persuade them to stay there.

 

Subtle animations paired with amazing photography really captures the quality of the suites and we’ve capitalised on this with a editorial layout and large image carousels.

 

The website not only needs to look luxurious to reflect their offering but to be user friendly and easy to book and find the relevant content about the suites. We designed the website with the user in mind – making sure there is always access to quick booking and contacting the suites directly.

You can view Absoluxe website by Two Stories here.

Our
Portfolio

We add value to every project we work on, boosting our clients' brand
positioning and creating design work that sparks interest and conversation.
Our projects include identity design, website design and print design.
Take a look at some of our projects below.

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2020

4 Sales

Brand Strategy, Digital design, Event Design, Print Design

View Project
2020

Cornvale

Art direction, Brand Strategy, Digital design, Identity design

View Project
2020

Wax Lyrical

Brand Strategy, Digital design, Event Design, Print Design

View Project
2020

Butler Interiors

Brand Strategy, Digital design

View Project
2019

Absoluxe

Brand Strategy, Digital design, Identity design, Print Design

View Project