Creating a new brand and website to assist the launch of Event TV’s virtual, hybrid events that look and feel like TV.

The Brief

Formed by two well-established companies – KSS and Rouge Events – Event TV is the first European event producers to license the ‘Welcome’ platform. Event TV approached us to create a new brand and website to drive the company and concept to launch.

Brand Development

A focus on creativity was important for Event TV, to reflect its offering as a creative alternative to a typical virtual event solution.

The logo we created was inspired by the concept of traditional TV broadcasting and recording, which led us to the idea of capturing content and ‘recording it’. We played on the idea of a recording light, creating Event TV’s very own hand-painted motif that was vectored and turned into its prominent logo mark.

Digital Design

We designed and developed a new website, elevating the Event TV brand through enhancing its digital presence. The website features an immersive, digital showcase, as well as a comprehensive portfolio to demonstrate Event TV’s work and convey the brand’s personality. We used animation and video to bring the brand to life online.

We also created social assets to enable Event TV to communicate its brand identity across various digital platforms.