Storage World

Designing and developing a new website to drive enquiries and encourage conversion, for self-storage operator Storage World

Brief
Design,
Digital

As a long-standing Two Stories client, Storage World asked us to develop an efficient, SEO-optimised website to inform, educate, and help users to find the correct storage solution.

 

To achieve Storage World’s digital goals, we planned and designed the website alongside an industry-leading SEO company.

WEBSITE DEVELOPMENT

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The new website was designed to be faster, cleaner, and more contemporary than Storage World’s competitors’ websites. The process began with wireframes, before continuing into design and development to build a fully responsive website. The new website scores close to 100 on Google’s Page Speed insights.

 

As a business-critical website, we focused on implementing calls-to-action to encourage enquiry conversion. We built the forms across the website with leading storage CRM in mind and focused on driving the company’s multi-site locations.

DIGITAL DESIGN

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Guided by the SEO company, we made colour choices with the target buyer in mind, including light use of the traditional ‘safe’ yellow colour synonymous with the storage industry.

 

We evolved the font from uppercase to sentence case, to make the brand more approachable and friendly. Through illustrations and iconography, we brought the brand’s personality to life.

COMMUNICATIONS

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We conducted a copy and content review of Storage World’s website, providing advice and guidance on how to ensure consistent messaging and tone of voice, in line with Storage World’s brand purpose.

Testimonial

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“Two Stories has led, facilitated, and evolved the growth and development of our business, in terms of brand image, delivery and impact. By taking the time to fully understand our aims and objectives as a business, they ‘think like we do’, just as we ‘think like they do’. This mutual understanding and appreciation allow optimal effort and energy to be placed on making things happen.”

 

Marc Studholme, Managing Director, Storage World

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Our
Work

We add value to every project we work on, boosting our clients' brand positioning and creating design work that sparks interest and conversation. Our projects include identity design, website design and print design.

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