Montagu

Digital brand development

The process began with a workshop involving Montagu’s marketing team with whom we discussed analytics, success criteria, a proposed site map, and other topics surrounding web.

Following this, we ventured into the process of discovery, before producing the full design deliverables including wireframes, website design, website development, and social assets.

We designed the new website with Montagu’s three key audiences in mind – potential and existing investors, portfolio, and employees. Montagu’s website already had a high volume of monthly traffic, so we designed it carefully and consciously to ensure we did not compromise its existing performance.

By combining the new hero graphic and cut-out imagery, we created a new image style to use across the website. We improved usability and ease of navigation through a range of features such as intuitive layouts, improved filtering systems on archive pages, a simplified menu, and sidebar anchor links.

To create consistency between brand and tone of voice, we updated the copy across the website. We also crafted a script to be utilised within Montagu’s video content, which effectively communicated its values and key messaging.

Website development

To accurately reflect the modern values of Montagu and its focus on ESG, we modernised the website based on the new brand guidelines.

We developed a fully bespoke website, which utilised a mixture of brand-led pages and custom article/generic pages. We introduced a custom block functionality to create more engaging long-form content pieces.

Using subtle animations, we endeavoured to make the content on the website more inspiring, engaging, and appealing to Montagu’s range of audiences. We built interchangeable statistics to highlight core information about the firm and those in its portfolio.

We now work with the Montagu team to continuously keep its website refreshed and up-to-date, alongside additional print and digital design collaborations.