Last week saw the start of the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow – arguably the most important climate conference of our lifetime.
World leaders kicked off the summit, working together to solve the single largest threat to the planet and setting out their ambitions and actions towards securing global net zero emissions.
Our clients Rouge Events, KSS Event Production, and isla – the independent industry body for sustainable events – are all attending the two-week event. Behind the scenes, we have supported isla in the creation of branded social media templates to keep their followers up to date with what is happening each day at COP26.
isla is a non-profit organisation, founded by events professionals and industry leaders, that focuses on supporting the events sector to transition to a more sustainable future. Founded in December 2019, we worked with isla when only its name was in place, creating its whole brand, and designing and developing its website to accelerate its launch in 2020.
Since its launch, we have worked with isla to create two new sub-brands: proseed – the event industry’s universal best practice framework for sustainable events – and trace – software designed to give clients oversight over the environmental impact of their event operations.
We’re so proud to have been able to support isla and its vision from the very beginning – to collaboratively address the challenges of the climate crisis and put sustainability at the centre of the events industry’s plans.
Further underway this week is the Ad Net Zero Global Summit, delivered by our client, the Advertising Association. This event brings advertising professionals from across the globe together to discuss how the industry can play a role in tackling the climate emergency.
To support the event, we have created assets that will provide inspirational content through thought leadership sessions and practical workshops for advertising professionals, as well as an animation to showcase the event.
The Advertising Association, which promotes the rights, roles, and responsibility of advertising, focuses on major industry and policy areas, including our recent work with them for the All In Census – the first industry-wide census aimed at improving diversity and inclusion in UK advertising.
We thoroughly enjoyed working with them to design the brand and campaign for this important project, which aimed to be a catalyst for change in the industry.
Our long-term client, Channel 4 4Sales, also asked for our support in creating event branding for its Channel 4 4Talks climate event, which seeks to arm brands with the knowledge to fight climate change.
The event, which is hosted by Jon Richardson (who is a Lancaster local like us!) looks at the role that brands can play in accelerating societal change around climate change, and features isla co-founder Anna Abdelnoor, TENZING Natural Energy founder Huib van Bockel, Environmental entrepreneur, speaker, futurist and author Ed Gillespie, and Channel 4 4Earth Chair Tom Patterson, as speakers.
Our digital design work for ‘The Power of Advertisers in the Climate Fight’ 4Talks event covered the creation of assets for its social campaign, as well as its Campaignlive.co.uk advertising takeover, email design, and website assets.
Last year, we undertook a rebrand of 4Talks, relaunching Channel 4’s new thought leadership platform with a flexible brand identity to help the Channel 4 advertising team, 4Sales, explore and discuss challenging subjects across the industry.
This is a huge two weeks for the climate crisis, and it’s an honour to be able to support these brands in making a real difference to their industries, and ultimately, all our lives. We’ll be staying tuned to hear how the conference unfolds…